A NOTE FROM FOUNDER, DAVID BECKHAM.

My love of beekeeping and making my own honey began as a hobby and quickly grew into a passion. I built the hives with my sons, learned how to care for the bees, and mastered the art of harvesting one of nature’s most powerful superfoods.

As a father and former athlete, it’s always been important to me to give my kids wholesome alternatives to sweets. That’s why I created BEEUP—a new snack brand rooted in honey, my love for family, and active living.

Whether it’s early mornings, after-school sports, or weekend adventures, BEEUP delivers better energy—one delicious bite at a time.

REAL HONEY IS THE STAR OF BEEUP :

This time-tested superfood tastes delicious and provides the energy kids need — perfect for fueling up before practice, lessons, or games.

HONEY, SNACK, GO!