At BEEUP, we believe in fueling the next generation — not just with honey energy, but with better support on and off the field. That’s why we’ve partnered with AYSO (American Youth Soccer Organization) to show up where families already are: at practices, game days, and after-school routines. Together, we’re championing community, activity, and better snack choices — for the players, the parents, and the snack-time heroes in between.

At BEEUP, we believe in better snacks and a better planet — starting with the bees. Since our snacks are made with real honey (no synthetic stuff here), we’re proud to partner with Bee Health Collective, a nonprofit that’s all about protecting honey bees through science, education, and action. With David’s love of beekeeping and our mission to do good from the inside out, we’re giving back to the hive and helping ensure that future generations of bees (and kids!) can thrive.

BEEUP is proud to be an Official Partner of the Inter Miami CF Academy, a program especially close to our hearts as it’s part of the club co-owned by our Co-Founder, David Beckham. We're excited to support the development of elite youth athletes chasing big dreams and pushing their potential. This partnership is even more meaningful with rising star and academy alum Benjamin Cremaschi joining the BEEUP Squad as a brand ambassador.